5 Best Tennis Club Websites | Northern Virginia Edition

Creating a high-performing tennis club website can be tough, especially in a competitive region like Northern Virginia. With clubs ranging from professional academies to neighborhood clubs, each uses different strategies to attract and convert new members online.

I looked at five tennis clubs around Northern Virginia to see how they've built websites that really show off what makes them unique. By checking out what they're doing with their design, user experience, and conversion strategies, you'll pick up some solid ideas you can use to make your own tennis club website work harder for your business.

1. A Plus Tennis

A Plus Tennis offers everything from junior development to adult leagues, extending their services to include pickleball. Their website is really well put together with careful attention to alignment, smooth animations, and sports iconography that give it a personal touch.

What you can learn from this tennis club website:

• Reveal more with hover effects: When visitors hover over image cards, additional information is revealed. For example, directions appear with direct links to Google Maps or program titles reveal short descriptions. This keeps the homepage clean while providing deeper information when users need it.
• Include coach profiles: The dedicated coaches page features standardized staff portraits, and clicking any coach reveals their full biography alongside direct contact information. Including staff photos helps families feel confident about who will be teaching their children.
• A structured layout enhances readability: The methodical layout with perfectly aligned sections and headings along with well-integrated background shapes creates a linear and organized feel.

2. JTCC

JTCC has built up a solid reputation as a premier tennis academy, and they proudly show off their notable alumni and impressive program stats. A cohesive color palette paired with strong social proof creates a visually unified and trustworthy site.

What you can learn from this tennis club website:

• Big names can build credibility: Francis Tiafoe, formerly ranked #10 in the world and raised at JTCC, is prominently featured in the header section. This instantly communicates the program's ability to develop world-class talent.
• Real results make a difference: Whether you’re a parent or a player yourself, seeing actual numbers like how many people they have trained, scholarships earned, or titles won goes a long way to helping you feel confident that the program delivers real value.
• Effective use of two complementary colors: Their clean use of blue and green throughout the site reflects the colors of tennis court surfaces seen in major tournaments like the US Open. This choice creates a subtle, familiar feel while keeping the design professional and fresh.

If you'd like to read an in-depth review of JTCC's website, check out a detailed analysis of other successful tennis club websites.

3. Middleburg Tennis Club

This site is among the shortest and simplest you’ll encounter, but it effectively communicates its message. The clean and minimal design allows visitors to quickly access essential business information and easily log in to manage their membership.

What you can learn from this tennis club website:

• A consistent and predictable layout: The homepage presents just one hero image with a clear tagline and four navigation cards below. Each subsequent page follows a consistent layout with a header image on top and relevant content below. This straightforward organization makes information easy to find.
• Accordion menus organize information: Amenities like dining, wellness, and pool facilities are collapsed into expandable sections which reveal hours, policies, and details only when clicked. This keeps pages scannable while providing comprehensive information.
• Highlight your main call to action: The “Login” button is prominently placed in both the top navigation as an outlined button and as a homepage card. This caters to existing members who frequently access schedules and account details.

4. ASM Tennis Academy

ASM Tennis Academy takes a unique approach and structures their website more like an online store than a typical marketing website. You can browse tennis and pickleball lessons like products, add them to a cart, and check out. It's different from what most tennis clubs do, but it works well for them.

What you can learn from this tennis club website:

• Clear pricing simplifies booking: All services display costs directly on the homepage, eliminating the common frustration of having to call or email for pricing information. This upfront approach accelerates decision-making.
• Product pages clarify services: Each program functions like an Amazon product page with multiple photos, detailed descriptions, scheduling information, and clear pricing breakdowns. This familiar format helps visitors quickly understand what they're purchasing.
• Candid photography creates a personal connection: Organic, unstaged photos of real students and instructors provide a genuine look into the academy experience, helping potential students visualize themselves participating in programs.

5. Play Your Court Centreville

Play Your Court is less of a tennis club but more of a tennis instruction booking engine. Their service connect students with professional coaches for lessons in their local area. The website explains how it works and provides simple questionnaires that filter and match you with the best coaches.

What you can learn from this tennis booking website:

• Step-by-step process reduces complexity: The "How it works" section explains coach selection into three simple steps, making the task of finding instruction feel manageable and straightforward. They also have a short questionnaire to match you with coaches based on age, skill level, availability, and goals.
• Coach profiles demonstrate the service’s effectiveness: Featured instructors display photos, qualifications, pricing, and location details, enabling potential students to assess both personality fit and expertise before reaching out.
• Highlight community or membership benefits: They offer memberships that focus heavily on building community. Members can complete a questionnaire to find compatible hitting and doubles partners. Additionally, discounted rates are provided as an incentive.

Final Thoughts

Northern Virginia’s tennis scene is competitive, but clubs and academies with well-designed websites stand out by showing what makes them unique and connecting with their visitors. Highlighting clear lessons like using engaging coach profiles, transparent pricing, and community-focused features helps build trust and makes it easy for visitors to find what they need.

If you're a business owner looking to refine your website this year, please fill out the contact form and mention that you'd like a website review in the project description. I'll personally evaluate your site and provide a consultation with tailored feedback and a plan of action.